Stock, Aitken & Waterman

In the mid- to late '80s and early '90s, the London-based team of Mike Stock, Matt Aitken, and Pete Waterman was to European dance-pop what L.a. & Babyface and Jimmy Jam & Terry Lewis were to urban contemporary: a slick, well-oiled producing/songwriting team that had a reputation for cranking out one major after another. Back then, many urban contemporary artists reasoned that the quickest and easiest way to score a big hit was to work with L.a. & Babyface or Jam & Lewis; and in England, dance-pop artists were every bit as anxious to work with Stock, Aitken & Waterman. Many British rock critics hated Stock, Aitken & Waterman with a passion; they detested the threesome's ultra-slick, very glossy approach, which was heavily influenced by the Euro-disco and Euro-pop of the late '70s; Stock, Aitken & Waterman's roots were folks like Abba, Donna Summer, Giorgio Moroder, Cerrone, The Village People; and Silver Convention.



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